We do artsy and occasionally important work with a focus on “magical” perceptions in multi-media experiences. Our research, experimental design, and functional prototypes support those efforts.
Our research interests span the neuroscience, social, and psychological aspects of immersive programming to better understand the formation and trajectory of magical thinking and the suspension of disbelief, especially in shared experiences.
This multi-layered approach which incorporates the individual and social components of perception, cognition, and bounded rationality, seeks to provide insights for creating enhanced magical interactive experiences.
“Keep alive the dream; for as long as a man has a dream in his heart, he cannot lose the significance of living” Howard Thurman
